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Base Notes
Vanilla is the most misunderstood note in perfumery: what it smells like when the cliché falls away
12 Jun 2026
Iconic Brands
Huda Beauty made a perfume called Easy Bake Intense, and it signals something bigger than one bottle
27 May 2026
Matching Occasions
When scented candles meet spirituality : fragrance rituals for the soul
08 Aug 2026 · Evan Daecher
Perfume in Art
What a candle truly symbolizes in perfume, art and scented ritual
08 Aug 2026 · Alexandra DuBois
Base Notes
The quiet luxury of vanilla scented candles for true fragrance lovers
08 Aug 2026 · Anita Miranda
Perfume Storage
How to trim a candle wick for flawless fragrance and a cleaner burn
04 Aug 2026 · Marco Lombardi
Matching Occasions
How a Santorini candle and diffuser gift set elevates every occasion at home
04 Aug 2026 · Hope Fitzgerald
Iconic Ad Campaigns
How evolving fragrance pipelines reshape iconic perfume ad campaigns
04 Aug 2026 · Lily Blackwood
Sourcing Ethically
The perfumer's paradox: when ingredient transparency kills creative freedom
25 May 2026
Base Notes
The longevity question: why some perfumes carry through dinner and what actually makes them last
03 Jun 2026
Industry News
Fifty-six new allergens on every EU perfume label by July: what actually changes for the bottle on your shelf
20 May 2026
Perfume Storage
How to trim a wick for a cleaner, longer lasting scented candle burn
01 Aug 2026 · Evan Daecher
New Releases
Loewe Wild Coffee: a $485 coffee-oud EDP and the new price frontier for designer fragrance
18 May 2026
Perfume Storage
How to prevent candle tunneling for fragrance lovers who cherish every burn
29 Jul 2026 · Hope Fitzgerald
Seasonal Scents
Summer is coming: the citrus and aquatic notes that will not make you smell like a hotel lobby
13 May 2026
Perfume Storage
Do candles expire and how fragrance lovers can protect their scented treasures
26 Jul 2026 · Nikhil Pandit
Perfume Storage
Elegant ways to reuse old candles for fragrance lovers
25 Jul 2026 · Alexandra DuBois
Scent Profiles
How we smell a perfume: our review method, and why we will never rank fragrances
15 May 2026
Rare Ingredients
Iris, queen of the middle: why this powdery root costs more per kilo than gold
14 May 2026
Perfume Storage
How to make your scented candles last longer and smell exquisite
23 Jul 2026 · Olivia Marston
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