May 2026

First sniff: Maria Candida Gentile's Garofano and what a spicy carnation does in a gourmand-heavy year

Perfume for beginners: what to sample first when you have never really worn fragrance

Historical Perfumes

The real story behind Chanel No. 5: how one bottle rewrote what perfume was allowed to smell like

Indie Creations

Finding your first niche perfume: an honest map of houses worth your attention, not a ranking

Blending Techniques

Can a machine actually smell? Inside the wave of AI-generated perfume molecules already on your skin

The scent and the mood: what neuroscience actually says about wearing fragrance on a difficult day

Rare Ingredients

Perfume ingredients guide: what actually goes into the bottle on your dresser

Indie Creations

Stora Skuggan and the indie houses writing their perfumes like myths, not briefs

Seasonal Scents

Summer is coming: the citrus and aquatic notes that will not make you smell like a hotel lobby

Rare Ingredients

Iris, queen of the middle: why this powdery root costs more per kilo than gold

How we smell a perfume: our review method, and why we will never rank fragrances

Loewe Wild Coffee: a $485 coffee-oud EDP and the new price frontier for designer fragrance

Fifty-six new allergens on every EU perfume label by July: what actually changes for the bottle on your shelf

How to choose a perfume that actually belongs to you: a method that works at the counter and online

Tom Ford Noir for Men Review: a warm, mature scent that sticks around all day

Creed Aventus for Her 30 ml Review: a nice scent in a tiny, overpriced bottle

Prada Paradoxe Intense EDP Review: strong, sweet and built for nights out

Sourcing Ethically

The perfumer's paradox: when ingredient transparency kills creative freedom

Huda Beauty made a perfume called Easy Bake Intense, and it signals something bigger than one bottle

Tomato leaf in a perfume bottle: Le Monde Gourmand teams with a restaurant and the savory-gourmand wave gets real